Hi all! I'm Alex Cassidy and I write sports books, do Digital PR, and work on creative side projects.
With over ten years of experience in digital marketing, I have led and managed teams at award-winning agencies and notable clients like GoCompare, Expedia, and Uswitch.
My venture into app development birthed RewardDays, a habit-tracker app that garnered significant press and user attention shortly after launch. I'm also an author with three published works, one focusing on the history of London's first professional American football team and two others tackling the subject of chronic traumatic encephalopathy in rugby and American football.
Aside from my professional pursuits, I run regularly and engage in various adhoc creative projects in my free time.